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Etymology

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The word aloha derives from the Proto-Polynesian root *qalofa. It has cognates in other Polynesian languages, such as Samoan alofa +and Māori aroha, also meaning "love."

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A folk etymology claims that it derives from a compound of the Hawaiian words alo meaning "presence", "front", "face", or "share"; and +ha, meaning "breath of life" or "essence of life." Although alo does indeed mean "presence" etc., the word for breath is spelled with a macron +or kahakō over the a (hā) whereas the word aloha does not have a long a.

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Usage

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Before contact with the West, the words used for greeting were welina and anoai. Today, "aloha kakahiaka" is the phrase for "good +morning." "Aloha ʻauinalā" means "good afternoon" and "aloha ahiahi" means "good evening." "Aloha kākou" is a common form of "welcome to all."

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In modern Hawaiʻi, numerous businesses have aloha in their names, with more than 3 pages of listings in the Oʻahu phone book alone.

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Trends

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Recent trends are popularizing the term elsewhere in the United States. Popular entertainer, Broadway star and Hollywood actress Bette +Midler, born in Honolulu, uses the greeting frequently in national appearances. The word was also used frequently in the hit television drama +Hawaii Five-O. In the influential 1982 film comedy Fast Times at Ridgemont High, the eccentric teacher Mr. Hand makes use of the greeting. The +Aloha Spirit is a major concept in Lilo and Stitch, a very popular Disney series of movies and TV shows, set in Hawaiʻi. The drama series Lost, +shot in Hawaiʻi, has a thank you note at the end of the credits saying "We thank the people of Hawaiʻi and their Aloha Spirit". Aloha is a term +also used in the Nickelodeon program Rocket Power.

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